Car Commercials

1. Volkswagen Touran: Knight Rider

Spin: The technology is better than your parking skill as it would never go wrong.

This advertisement is trying to introduce people to the new technology the car has which allows it to park itself. It would immediately appeal to people who find parking a chore. Also, the ad make it look such that having a car with such high technology is cool. While other people are turning their head around to make sure they don’t hit anything, the guy in the ad had the luxury of not lifting a finger.

2. Mercedes Benz GL

Spin: You need a car which is researched by many engineers to guarantee quality.

A advertisement which showed one by one the features and benefits of the car. Most of the ways they advertise the features were exaggerated to meet the need of those who want a car which is very strong and can hold large capacity.

3. Nissan Tiida

Spin: Nissan Tiida is simply irresistible.

In this commercial, the experience of riding in the car is described in a sexual way. At the beginning of the ad, the viewer would not know that it is actually talking about a car until towards the end. The way the woman speaks on the phone would attract the audience to want to find out what would happen next.

4. Scion tC

Spin: You need need to keep up with the fashion.

This commercial would appeal to people who want to look different and stand out in the crowd. The car has pretty graphics on its body instead of a flat colour. The flowing graphics in the ad make the car look very fashionable and has its own unique style. People who like to look cool would be attracted to it.

5. Hyundai Tucson

Spin: A car should be a thing which could bring you to any part of the world.

In this advertisement, the car is shown to be able to ride anywhere. It is trying to sell its point where is very durable and under any harsh environment, the car still look as good and new.

For me, I think that Singaporeans buy cars based on whether they could afford it or not, since cars in Singapore is more expensive in other countries as we have limited land for roads. Secondly, they would consider the suitability of the car for their needs and the style of the car. Singaporeans care a lot about their face. They might not necessary want something that would stand out but the car must at least make them feel proud of owning it.