Analyzing Spins

Volkswagen Touran: Knight Rider

Spin: The technology is better than your parking skill as it would never go wrong.
Target Audience: Young adults and people whom parking skill is poor.
Treatment: The man in the advertisement is shown to be able to dance while he is parking his car. He is very relaxed and doesn’t even have to lift a finger as the technology parks it for him. The colour palette used in this advertisement consist mainly of black and white which give the ad a feel of stylish and cool.

Nissan Tiida

Spin: Nissan Tiida is simply irresistible.
Target Audience: Women
Treatment: The experience of riding in the car is described in a sexual way. At the beginning of the ad, the viewer would not know that it is actually talking about a car until towards the end. The way the woman speaks on the phone would attract the audience attention and create tension causing the audience to want to find out what she is talking about.